Indie & Main
Indie & Main was a wholesale marketplace and marketing services company representing vendors and brands in the gift and home space to independent retailers.
The curated marketplace made it easy for independent retailers to shop for trusted brands and discover inspiring new brands their customers would love.
My Role:
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Performed comprehensive competitor research and SWOT analysis on existing wholesale marketplaces
Researched, identified, and created profiles of our target audience
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Performed comprehensive competitor research and SWOT analysis on existing wholesale marketplaces
Researched, identified, and created profiles of our target audience
Developed company name and brand vision
Led the discovery of our brand values, voice, and personality
Defined and created brand visuals
Created brand guidelines for an authentic and cohesive multi-channel brand experience
Provided copywriting for website and marketing materials
Continue to oversee all brand representation, including web, marketing, social media, publications, and trade shows
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Hire and mentor new creative team members
Visionary management of the creative and social media teams
Encourage and foster a transparent and autonomous work environment
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Provide focus and direction of monthly cross-channel marketing campaigns
Establish A/B creative test plans to determine best practices for our audience
Analyze digital marketing performance against benchmarks and KPIs
In collaboration with: President, VP of Marketing, VP of Technology, VP of Operations & Analytics, Executive Director, UI/UX Designer, Digital Designer, Social Media Manager, and the Development Team.
Brand in Action👇
Indie & Main Core Values
Welcome Email
Indie & Main Website
Indie & Main Tote Bag
Indie & Main Thank You Card
Trade Show Exterior Branding